BEAR BRAND is the market leader in the sterilized milk category in Indonesia, known as the number one iconic brand trusted by generations. With its strong brand power, BEAR BRAND has achieved extraordinary levels of awareness and loyalty.

These advantages make BEAR BRAND known not only as a product, but as a symbol of purity and health embedded in people’s daily lives. Now, for the first time in over 75 years of existence in Indonesia, BEAR BRAND is presenting an innovation relevant to the health needs of today’s consumers.

Collagen is now becoming an increasingly well-known and sought-after ingredient due to its benefits for skin, joint, and bone health. BEAR BRAND addresses this need by presenting a new innovation: BEAR BRAND Collagen + Vitamin C, which contains not only collagen, but also Vitamin C as an important co-factor for optimal collagen absorption and formation. Without Vitamin C, collagen’s effectiveness is significantly reduced. This innovation is supported by Nestlé globally and has undergone extensive consumer research, ensuring the product concept and taste are highly appreciated—and significantly superior to the competition.